Anouk Fashion Onlineshop

Live shopping, where influencers go to stores and take a look at on clothes for his or her online audiences, is big in China and making inroads in the West. A new crop of start-ups are betting Zozo and its predecessors were just forward of their time. The rapid shift toward e-commerce might create new demand for garments that don’t need to be tried on. Retailers trying to scale back the number of returns might steer customers towards virtual fit technology.

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